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Internationalization of Small Business


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description

Over twenty years of my experience as a business consultant, I observed that many small businesses found international markets and later they expanded their SBs to other countries through personal relationships as a way of overcoming many constraints due to their smallness. It was my enthusiasm to learn through this research that how international business relationships were initiated, built, and maintained and what values and competencies were practiced by successful and award-winning small business owner-managers in Sri Lanka. Acquiring and using appropriate knowledge, friendly personalities that made them like families, skills, behaviors, and mutually beneficial relational strategies in international business were the relational competencies. The research participants value establishing and continuing mutually beneficial relationships as an essential part of their businesses to avoid conflicts on issues in internationalization of their SBs. This research witnessed that SB managers have the capability to be sustained in international markets. In this book I argue that relationships in business bring many benefits.

Product Specifications
SKU :COC46376
AuthorGertrude Hewapathirana
Number of Pages208
Publishing Year2010-03-04T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-03-08 00:00:00