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Internationalization Strategy for Small Medium Enterprises (SMEs)

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Internationalization of Small Medium Enterprises (SMEs) has been shown to have big contribution to SMEs’ growth. It is found that an SME’s age to internationalize has a negative moderating impact on the relationship between internationalization and firm growth. This study examines the steps for SMEs, especially low-tech SMEs, to enter foreign market in the early age of the firm. Two months observation in one Taiwanese automobile parts and accessories SME and deep interview with the CEO are held. It is found that the need of human resources with international entrepreneurial orientation is the first step of SMEs internationalization process. The next step needed is international preparation. It is found that supplier relationship management and social networking are the most important elements need to be prepared in the initial stage of internationalization process. Supplier can act as piggy backing for SMEs in access resources to enter international market, whereas social networking provides the easiest way for SMEs to enter international market. It is also found that marketing management and operation management is necessary to enhance SMEs’ internationalization performance.

Product Specifications
SKU :COC71635
AuthorPratiwi Winata and Kung Jeng Wang
LanguageEnglish
BindingPaperback
Number of Pages80
Publishing Year2011-11-29T00:00:00.000
ISBN978-3847302674
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00