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Internet Influence in IT B2B Markets


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

About the Book : The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through internet as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. In fact, people involved in the purchase process form buying centre in purchase process; some say it as a complex and dynamic process that requires plenty of information and in reality internet is a vast source of that information which can have an influence upon purchase to a great extent. Business organisations have been forced to adapt their purchase process due to the recent developments in internet environments. The internet offers a blend of opportunities to the rganizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the internet influence in information technology B2B markets of Indian Sub-continent.

Product Specifications
SKU :COC70985
AuthorHitesh Gupta
Number of Pages72
Publishing Year2011-05-23T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00