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internet technologies and ecotourism marketing

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Kenyan ecotourism industry has not fully exploited the opportunities presented by the internet to propagate its growth. The internet provides a new and important electronic commerce medium for tourism. The scale of the internet and its use to promote 'disingenuous' ecotourism products may accelerate negative outcomes. However, the understanding of internet-based ecotourism developments - both delivery and outcomes - is limited. The overall purpose of this study is to assess the possible impacts of the internet technology on the Ecotourism industry in Kenya. The advancement of Internet technology worldwide has contributed to the enhancement of ecotourism principles. Despite much discussion devoted to defining ecotourism conceptually, knowledge regarding how ecotourism is actually developed through the Internet is still lacking. This book attempts to address these issues by exploring how ecotourism concept is enhanced through the Internet.

Product Specifications
SKU :COC21164
AuthorPeter Kibe
LanguageEnglish
BindingPaperback
Number of Pages72
Publishing Year2012-08-02T00:00:00.000
ISBN978-3846584255
Edition1 st
Book TypeLaw
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00