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Investor's Personality and Cognitive Biases


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
The traditional notion of stock market's participants behavior to maximize their expected utility with perfect control in financial decisions is becoming less popular due to the emergence of a new field, Behavioral finance, which suggests that sometimes emotions and psyche influence the investors' decisions causing them to behave in irrational ways. Behavioral finance explains that investors fall prey to certain cognitive biases and make sub optimal decisions. More ever it is suggested that personality plays an important role in determining the behavior of investors. Thus the purpose of this study was to determine the relationship between investor?s personality traits and cognitive biases. To achieve this purpose, survey methodology was used and a questionnaire was distributors among 200 randomly selected investors in Lahore Stock Exchange (LSE). Findings showed that a significant number of investors were exposed to Overconfidence, Mental accounting and Confirmation bias. The results also showed that there is a positive relationship between overconfidence and agreeableness, extroversion, consciousness and there is negative relationship between overconfidence and neuroticism.
Product Specifications
SKU :COC11017
AuthorMuhammad Zubair Tauni and Farheen Zaidi
Number of Pages112
Publishing Year10/17/2012
Edition1 st
Book TypeBanking & finance: study & revision guides
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-07 00:00:00
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