The book investigates the perception of investors in a rural bank most of whom are illiterates or semi-illiterates. Rural banks are the main source of financial service provider for rural dwellers who are mostly illiterates and semi-illiterates. The studies therefore seeks to find their level of knowledge of financial statements and what influences their decision when investing. Managers of banks whose customers are considered to be illiterates or semi-illiterates will find information contained in the book very useful. Students studying characteristics of investors will also find the book very useful.