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Is China the Future Market for Icelandic Seafood Companies


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The main goal of the project was: to find out whether it is an attractive option for an Icelandic seafood company- Blueice Group to enter China seafood market with products for end-consumers. The work was split into two phases. The first phase was delicated to scientific analysis of the market. The second phase was marketing strategies,implementation plan and feasibility analysis based on the results from China seafood market analysis. The results are evaluated and suggestions made for the company. The conclusion of the research indicates that it is possible and an attractive option for Blueice Group to enter China seafood market. The author suggests it should be done in two stages, each of them carefully planned and more deeply evaluated, before a definitive decision of market entry is taken, because some of the information used in this project is constantly changing.

Product Specifications
SKU :COC15206
AuthorXiaojie Nie
Number of Pages120
Publishing Year4/27/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00