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Is symmetrical communication in politics possible?


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  • Product Description

How do political public relations practitioners communicate in Norway and New Zealand? And how close is it to the notion of symmetrical communication - the central element of The Excellence Theory, by many considered the benchmark of public relations practice? Norwegian journalist Daniel Drageset has compared the two countries and interviewed three leading practitioners in each country. While Norway and New Zealand share several traits, Drageset contends that the different political systems may make symmetrical communication more conducive in Norway. Practitioners in both countries, however, argued for a mixed-motive approach, where both symmetrical and asymmetrical methods were used.

Product Specifications
SKU :COC78879
AuthorDaniel Drageset
Number of Pages188
Publishing Year2014-10-10T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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