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Islamic Bank Customers


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This is an important study towards understanding customers'' behavior of an emerging industry of Islamic financial services.The aim of this study is to examine the bank selection criteria being employed by the consumers group in Malaysia. The selection factors by customers are extracted from relevant literature, personal experience and interviews with some bank officials and potential customers. The study has analyzed mean factor analysis and then factor analysis to enhance the quality of result by the empirical survey. Previous literature suggests that factors such as banks'' strong Islamic reputation as well as better financial return and banking services are to be among the leading factors in the selection criteria of the respective Islamic bank. The main implication of this study is to help marketing executives in the Islamic banks to craft better marketing strategies that would attract new customers as well as retain the existing ones in today''s highly competitive environment dominating the alternative financial industry.

Product Specifications
SKU :COC71144
AuthorKhaliq Ahmad and Mohammed Gulamali Rustam
Number of Pages100
Publishing Year2011-03-31T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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