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Journalism vs Public Relations: thoughts and perceptions

 

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Rs. 3,651

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  • Product Description
 

This monograph explores the relationship between newsroom journalists and the practice of public relations. It traces the historical perception that a contentious relationship exists between the journalists and public relations professionals. The principal point of contention emerges in the general assertions by journalists that public relations practitioners do not uphold the ethics and principles that define the work of journalists. Finally it also emerges that public relations is often referred to both as a practice and as a profession ? an identity crisis which could be one of the factors driving the negative perceptions.

Product Specifications
SKU :COC101903
AuthorBernadette Mazarura Mukonyora
LanguageEnglish
BindingPaperback
Number of Pages104
Publishing Year2011-07-26T00:00:00.000
ISBN978-3639364705
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandNot defined
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-18 00:00:00
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