Judging the Likelihood of Future Events

Judging the Likelihood of Future Events


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The desirability bias explains that desirable events are judged as more likely to occur. Lench (2009) paired positive affect to a white car image and found higher likelihood ratings for the white car, supporting the desirability bias. In this study, participants (N=90) anticipated watching a valenced video (positive, negative, or neutral), viewed a series of neutral images (including a white car image), then rated the likelihood of owning a white car. The “buffer hypothesis” suggests that anticipation of a negative event (i.e., a negative video) would infuse current experiences (owning a white car) with positive affect so that these experiences would be rated as more likely to occur, supporting the desirability bias. Although this effect was not found, significant correlations reveal a positive relationship between feelings towards white cars and likelihood of owning a white car. It is suggested that anticipation decreased congruency between these variables.

Product Specifications
SKU :COC55086
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08
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