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Key Drivers of University-Industry Relationships


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description

Rapid changes in the global competitive environment and the speed of innovation worldwide have forced private and public sector institutions to unite their efforts to remain ahead of their competition and foster the diffusion of knowledge within national innovation systems. This has led to a focus on long-term commercialisation partnerships rather than single transactional exchanges. This study provides unique insights into such partnerships by outlining relevant key success factors and taking into account the impact of organisational culture difference and of individuals engaged in the process. An integration of relationship marketing and technology transfer theory, as well as a combination of qualitative and quantitative methodological approaches, including a dyadic assessment, provide a novel and well-rounded framework for understanding research-oriented university-industry relationships. The results should be of particular interest to university and industry managers and staff, policy makers, technology transfer offices and research centres, consultants, and other bodies aiming for research commercialisation success.

Product Specifications
SKU :COC26748
AuthorCarolin Plewa
Number of Pages252
Publishing Year1/20/2010
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00