The global kiwifruit market has experienced substantial changes in recent years and is likely to change significantly in the near future due to developments in production sources, adjustments to trade policy settings and shifts in consumer preferences. This book provides an analysis based on the development and calibration of a new kiwifruit industry-specific partial equilibrium trade model. The model has then been used to examine the impacts on New Zealand producers of these trade-related changes in the global kiwifruit market. Relevant scenarios were developed for this purpose. The analysis should help illustrate significant issues concerning the international kiwifruit trade. It provides an understanding of kiwifruit trade patterns and describes how quantitative modelling can be used to reflect industrial changes. In order to construct future strategies effectively, the potential impacts of these changes need to be considered.