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Language Planning through Investigating Language Attitudes


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This research used an integrated approach to investigate the research participants’ attitudes to standard Arabic, colloquial Arabic and English, and also to examine how the participants actually used these language varieties. In addition, the study aimed to gain an insight into the factors behind such attitudes. The integrated design of the research included a questionnaire to investigate participants’ conscious attitudes, a matched guise test to examine their subconscious attitudes, and a focus group protocol to examine the factors behind these attitudes. The research population was based on a random cluster sample of Saudi male undergraduate students at King Saud University. About 260 students took part in the questionnaire and the matched guise test and 17 participants were involved in the focus group protocol. The results of the investigation into the participants’ conscious and subconscious attitudes have implications for language planning in Saudi Arabia.

Product Specifications
SKU :COC75841
AuthorMahmoud Almahmoud
Number of Pages336
Publishing Year2014-04-09T00:00:00.000
Edition1 st
Book Typelinguistics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00