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Leading Change in Multicultural Context


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,208

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  • Product Description

Leading change is a challenge undertaken by many managers and leader. Leading change in a Vietnamese partnership context may present its unique challenges and difficulties, deriving from the unique professional culture in Vietnam. The Marxist ideology poses great influence in the values of organizations and managers, and classic change management models fail in their basic assumptions. The Doi Moi reform initiated in 1986 triggered a process of privatization and market orientation in Vietnam, shifting the organizations’ attention on performance and productivity. Multinational partners still pressure Vietnamese counterpart in enhancing productivity and production quality, demanding a shift in the production paradigm.This book analyses the change process undergone between a western and a Vietnamese company in their production setup - Vestergaard Frandsen and Det10/10 – and analyzes the successes of management tools used in leading change. Problematizing correctly the change process and adapting and adopting specific tools are part of the “art” that needs to be mastered by a change leader in order to succeed

Product Specifications
SKU :COC59147
AuthorMatias Pollmann Gomez
Number of Pages212
Publishing Year19.09.2014
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00
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