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Locus of e-Commerce


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Information Technology [IT] revolution and spread of E-Commerce has radically revolutionized businesses and human lives. Internet is a worldwide technological phenomenon and has significantly influenced use of Internet & resultant experiences of Internet users. This book offers a conceptual framework of ‘E-Commerce’ and shares the results and key findings of an empirical exploration on the state of E-Commerce activities in the State of Gujarat and also literary review on ‘E-Commerce’ India and worldwide respectively. The authors have also attempted to offer concise review on selected aspects of ‘E-Commerce’ viz., uses of Internet & behaviour of Internet users, e-commerce, e-marketing, as well as selected e-services such as e-Gaming, e-Tourism and e-Banking respectively as well as experiences and opinions of Internet Users concerning navigational behaviour. The book also provides suggestions for the consideration by the marketers and Government respectively and unique features of the research study generate utility of this publication to the Academicians, Professionals, Marketers as well as Government having significance and crucial socio-economic implications respectively.

Product Specifications
SKU :COC75056
AuthorPriti Nigam and Parimal H. Vyas
Number of Pages164
Publishing Year2014-04-15T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00