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Logotype: Element and Principle


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,675

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  • Product Description

No doubt logotype as a visual identity that more important where it is so powerful which can boost a consumer’s perception towards what it represent. As a multicultural country with its colorful festivals, Malaysian Tourism grew tremendously since the eighties as a nation. A study was conducted to investigate is the logotype used for a few festival are recognizable, reflected the festival’s identity and communicated the intended message. A content analysis of fifty festivals logotypes in Malaysia for the past five years was conducted to find out the elements and principles of design used towards established literature. The finding from this study determined there are five festivals held consistently at national level for five years. Further investigation also identified that only Floria Putrajaya is lack of Malaysian identity and shows that hibiscus flower should be used to represent as a symbol in the logo.

Product Specifications
SKU :COC62770
AuthorNorfadilah Kamaruddin and Shahrunizam Sulaiman
Number of Pages64
Publishing Year2013-09-05T00:00:00.000
Edition1 st
Book TypeThe arts
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00