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Lookers and Bookers


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description

Travels belong to one of the most easily sold online products, and out of all the online trading from business to consumers it is the very most common kind of e-commerce. Consumers go online to access travel information for different reasons. Lookers are online visitors to travel sites, but when it comes to the actual booking they prefer to do it in a traditional way. Bookers, on the other hand, are those who not only browse/look for travel information on the Internet, they also make bookings online. Depending on how involved consumers are in a purchase, four different stages are passed through more or less thoroughly in the decision process. The purpose with this book is to examine and describe consumers'' attitudes and perspectives regarding online travel booking and how it differs from online looking for travel information. Furthermore, how a strong brand name and how the complexity of the travel affects the consumer''s booking behavior and the decision making process of high involvement travel services.

Product Specifications
SKU :COC71151
AuthorAlexander Svensson and Gabriel Frendberg
Number of Pages132
Publishing Year2011-04-05T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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