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Loyalty in Indian Services Sector


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description

Loyalty in service industry, remained elusive for many researchers, especially in Indian context. This book is a maiden attempt in India to unravel the factors behind the service loyalty framework through an empirical analysis in a globally competitive industry, namely, retail banking sector. The reason behind the choice is that this industry is a major infrastructural component of an economy, potentially making the findings applicable to other developing economies. This book attempted to develop a ‘Service Loyalty Relationship Model'' for the banking sector, which may well result in information of value to all global banks as banking at present is more of globally integrated one. This book is an improvement over the previous works in deploying Structural Equation Modeling (SEM), perhaps for the first time in India, for analyzing the comprehensive nature of service loyalty and its antecedents. In sum, this book is an embodiment of a ‘model development'' attempt in Indian retail banking perspective which manfully strove to contribute to the growing body of research on the loyalty-customer relationship based services marketing literature.

Product Specifications
SKU :COC71003
Number of Pages248
Publishing Year2011-01-16T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00