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Luxury consumption in China


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

The large international brands often get all the attention when the potential of the Chinese luxury fever is discussed. Instead this book investigates the drivers of success for the numerous small international luxury brands that currently are flooding into China. Through a case study of two of the most progressive Scandinavian design firms in China – Georg Jensen and Rosendahl – 7 drivers of success for small- and medium-sized firms are identified. The book is based on field studies and interviews with executives from the case firms, Danish embassy executives and professors in China and Denmark. The objective is to make China more accessible to the many small and medium-sized enterprises that currently refrain from market entry because of the incalculable nature of China's 1.3 billion consumers.

Product Specifications
SKU :COC70314
AuthorKasper Brandi Petersen
Number of Pages92
Publishing Year2011-05-27T00:00:00.000
Edition1 st
Book TypeInternational economics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00