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Managing Aesthetics as Open Innovation Practice


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

Open innovation practices for managing aesthetics with color and design choice for designed technical products are being conducted by firms but research for explaining open innovation practices is still required. Case study combined with survey method is employed as a combination of quantitative and qualitative research for conducting productive research. 4P model of innovation, open innovation model, product design process, digital prototyping and virtual customer environment are integrated for interpretation and explanation of the case study as open innovation practice for designed technical products.

Product Specifications
SKU :COC71579
AuthorSadia Jabeen
Number of Pages84
Publishing Year2011-11-01T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00