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Managing Marketing in Practice: Selected Corporate Cases in Bangladesh

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

Capitalizing on managerial levers in the area of management of marketing activities require knowledge about methodology and analytical techniques. Companies also can benchmark its own performance with other competitors to know more about their strengths and capabilities. There is severe scarcity of local corporate cases in the area of management and marketing performance. This would bear immense importance to the young learners to gather more vivid and real problems faced by today’s marketer. These cases are combination of concepts along with the companies’ practical performance. This collection of cases was based on the general information on the company existing practice of marketing particularly, availability and distribution operation. All sorts of information were collected through interviews and company’s corporate website information. There were budgetary and information constraints to gather specific information for critical marketing and supply chain performance review.

Product Specifications
SKU :COC64778
AuthorSaadia Shabnam and Farhana Ferdousi
LanguageEnglish
BindingPaperback
Number of Pages60
Publishing Year2013-02-13T00:00:00.000
ISBN9783659336119
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00