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Market Focused Strategic Flexibility


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description

No empirical study has been reported on market- focused strategic flexibility, this is the first and only study conducted on this subject in a developing country so far. This book reports this study, while it provides insight into the use of market-focused strategic flexibility as a viable marketing strategy in a dynamic competitive environment. Research instrument administered to a sizeable number of firms and responses were subjected to descriptive, structural equation modeling, correlation and regression analysis. This book will serve as invaluable companion for students of marketing, business administration, management and readers as it contributes greatly to strategic marketing and management knowledge.

Product Specifications
SKU :COC46380
Number of Pages220
Publishing Year2010-05-18T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-03-08 00:00:00