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Market mapping of FPD and MOP tracking


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description

India being the second fastest growing economy after China with a huge consumer class has resulted in consumer durables as one of the fastest growing industries in India and one of the most favored destinations for investment. LG and Samsung, the two Korean companies have been maintaining the lead in the industry with LG being the leader in almost all the categories. In order to tap semi-urban and rural demand, companies are expanding their distribution networks in these areas. The move has positively impacted sales for companies opting for rural expansion. Companies like LG and Samsung are now focusing on rural areas also. These companies are introducing gift schemes and providing easy finance, moreover they are conducting promotional activity in the rural area in order to create awareness to capture the consumer based in rural area. As the awareness among rural consumers rises, they are expected to show a preference for branded products. This is reflected by the fact that established players are now reporting higher sales of their products in rural areas.

Product Specifications
SKU :COC71016
AuthorMintu Kumar Rai
Number of Pages128
Publishing Year2011-02-21T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00