The present project work on Market Potential Of Chilli Seedlings Sales For Ankur Seeds Pvt Ltd. was done in Warud Taluka of Amaravati District in year 2009-10. The 50 Chilli growers are purposefully selected for the study. The objective of the study was to identify the market potential for Chilli seedling sales for the Ankur Seeds Pvt. Ltd. The result revealed that Chilli growers are sticked up with the well known varieties of the Chilli with preferences of high productivity.