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Market Research and Analysis of Apparel Industry in Germany


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  • Product Description

Recent studies show that the apparel industry is very volatile in nature. The marketing strategies and approaches to reach the consumers, which worked “yesterday”, might be completely different or as we call outdated as of “today”. Changing styles of apparels, known as fashion or trend has evolved over time and would continue to. This requires the apparel industry entrepreneurs to walk hand-in-hand with the trend to fulfil the demands of their fashionable customers. The taste for apparels or clothing of the customers depends on many factors, namely country, culture, environment, purpose as well as age groups. My focus of research and current study deals with apparel market in Germany. The findings and survey made in my study would be the basis for developing marketing strategies for apparels in the German market. This would be one of the building blocks for my further project of establishing an apparel business in Germany.

Product Specifications
SKU :COC64678
AuthorDivyanshu Singh
Number of Pages52
Publishing Year2013-11-27T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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