During my training I came to know about the competitors of Pidilite''s Dr. Fixit in construction chemical division and the difference between the two brands in terms of quality as well as price. I also came to know that there exist some local brands whose presence can''t be ignored. These local players sometimes become a prominent competitors for company such as Pidilite industry. I have collected various data during the research and on the basis of which I have suggested some of my recommendation to the company. Hopefully it will help the organization to increase its Market share.