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Market Segmentation and Targeting for Fast Moving Consumer Goods

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This study examines Segmentation and Targeting for the Fast Moving Consumer Goods (FMCG) and it is focused on the product categories of Soaps and Detergents of the two leading players Hindustan Unilever Limited (HUL) and Proctor and Gamble (P&G). However, a major shortfall in the research literature is the lack of formal research pertaining to these two companies. It is intended to discern how segmentation and targeting is designed and implemented by these two market players. The study has surveyed the existing marketing strategies and practices of these two companies. The markets to which they are catering have been studied not only from the company’s perspective but also from the viewpoint of consumers. This could lead to generalization about segmentation and targeting practiced. The study of the market will generate information that can be used for further research or application.

Product Specifications
SKU :COC15468
AuthorMohan Kumar T. P. and B. Shivaraj
LanguageEnglish
BindingPaperback
Number of Pages204
Publishing Year2012-08-06T00:00:00.000
ISBN978-3659152450
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00