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Market Segmentation With Respect To University Students

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 
Market segmentation is a marketing approach that includes the identification of different groups of customers with different needs or responses to marketing activity. The market segmentation processes also consider which of these segments to target. Market segmentation is a very important construct when predicting consumers’ purchasing behavior. Segmentation uses the premise that a consumer market can be identified and divided into segments-based upon consumers’ characteristics. The importance of indentifying market segments for each product and service has been long understood. People seek benefits from each consumed and this in turn provides a reason for true market segmentation (Haley, 1968).
Product Specifications
SKU :COC13844
AuthorNadia Annisa
LanguageEnglish
BindingPaperback
Number of Pages112
Publishing Year5/13/2012
ISBN978-3659127496
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00