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Marketing activities and usage in HBCU Libraries


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,066

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  • Product Description

The academic library has experienced overall growth and decline based on demographics, technology, and convenience, yet problems still exist today including: (a) perceived relevance, (b) market share, and (c) competition. Statistics gathered from the National Center for Education Statistics (NCES) Academic Library Survey, and the Academic Library Marketing Activity (A.LM.A.) Survey seek to provide a snapshot of usage and marketing activities in Historically Black Colleges and Universities (HBCU) libraries. Trends reveal both usage growth and decline over the 2000-2008 period, and significant marketing activities involving distribution methods. Several possibilities for expanding HBCU library usage and marketing activities include: management of existing library traffic, and incorporation of evolving technology for outreach and promotion.

Product Specifications
SKU :COC50983
AuthorJanet Walsh
Number of Pages192
Publishing Year2012-12-21T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00