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Marketing Agencies and Sale of Agricultural Produce


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Present book is an outcome of a research undertaken, relating to a current problem of agriculture, which is crucial in the study area. This book depicts a clear picture on the distress sale of agricultural produces and role of marketing agencies. The study area covers three important agricultural centers namely Thiruvarur, Koradachery and Mannargudi of Tamilnadu State, India. While selling the agricultural produces, the farmers have two types of marketing agencies viz., organized and unorganized marketing agencies. In this context, the role of regulated markets and marketing cooperatives in selling agricultural produces has been discussed. The author recommended for a better coordination of Co-Operative marketing societies and regulated markets that can avoid distress sale of agricultural produces, which benefit the farmers

Product Specifications
SKU :COC71307
AuthorPitchaimuthu Ponnusamy
Number of Pages180
Publishing Year2011-12-27T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00