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Marketing and Advertising for Higher Education: Theory and Practice


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,718

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  • Product Description

In the last two decades of the twentieth century, international Campus universities around the world were emphasized on financial sources rather than public or government universities; therefore, the competition for qualified students has increased contemporarily with the student awareness about the programs and services offered by international campus universities located in Iran. The metaphor in considering university as knowledge provider and student as customer or a step further and regard their students as collaborators in the quest for knowledge.

Product Specifications
SKU :COC64642
AuthorAli Etemadoleslami Bakhtiyari and Alireza Miremadi
Number of Pages92
Publishing Year2013-08-28T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00