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Marketing and Public Relations: Partners in Spin or Value Drivers?

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

In recent times consumers worldwide are feeling the pinch of unethical organizational practices. This book asks whether public relations has become the willing spin doctor of organizations using persuasive techniques to extract maximum profit from customers. It examines the relationship between marketing and public relations and finds that public relations is a discipline in trouble: one that is unsure of its real role in the organization. This could lead to a situation where the two-way communication between consumer and company is damaged, to the detriment of consumers. It suggests that this situation might be avoided if public relations repositions itself in the organization's value chain, and acts as an ethical conscience to the organization, as well as an active partner in the marketing process.

Product Specifications
SKU :COC15090
AuthorBen-Piet Venter
LanguageEnglish
BindingPaperback
Number of Pages332
Publishing Year2012-03-12T00:00:00.000
ISBN978-3843368872
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00
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