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Marketing Entry Strategies


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

During the last few years, couples of companies have been finding it difficult to gain a competitive position in foreign markets due to the intense competition from suppliers and competitors and also their failure to conform their marketing strategies to the countries they enter and as a result fail drastically. Companies face a lot of dilemma on which entry mode strategies to adopt when entering new foreign markets. Some pay much attention to their resources whilst others also evaluate the total cost involved in entering the market against the level of profit they will achieve in that markets. For these reasons, the main aim of this research work is to try to identify and describe some of the entry strategies models companies should consider in their internationalization process.

Product Specifications
SKU :COC14942
AuthorEnock Ofori-Mensah
Number of Pages68
Publishing Year2012-10-09T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00