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MARKETING ETHICS

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This research was conducted to examine the relationship between the marketers'' values and marketing ethics moderated by their religious faith. For this study three Independent variables were used i.e. Idealism, Relativism and Machiavellianism. In addition, Religious faith was taken as a moderator and the dependent variable was Marketing Ethics. The results found that Idealism and Relativism have a significant impact on Marketing Ethics. On the other hand, religion was found to have no significant relation with individual perceptions about marketing ethics. In addition the study found that there was no significant difference in the marketing ethics of the different ethnic groups.

Product Specifications
SKU :COC32750
AuthorKhurram Ghani and Adel Tajasom
LanguageEnglish
BindingPaperback
Number of Pages92
Publishing Year10/29/2010
ISBN978-3843369275
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00