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Marketing improvements in the supply chain for domestic produce

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 
This book is a study on the aspects of domestic country bias for agricultural products, aiming at understanding the trend and the psychology of the phenomenon. We highlight how the importance of the recognition of the country of origin has led to a vast apparatus of international laws and international disputes. Finally, we conducted our analysis that reveals the most desirable characteristics for an Italian typical product. The purpose is to give directions to the producers on how to commercialize their product, in other words, what improvements along the supply chain would be most valuable to consumers. We also conducted an evaluation of the economic viability of potential improvements in the supply chain for a specific domestic agricultural produce, the early potato, throughout the estimation of pricing possibilities in the Italian market. Such improvements concern the production methods, the distribution system (i.e., carbon footprint certification,) the respect of certain ethics (i.e. fair trade,) the type of packaging, and information concerning the origin.
Product Specifications
SKU :COC14052
AuthorFrancesca Colantuoni,Gianni Cicia and Teresa Del Giudice
LanguageEnglish
BindingPaperback
Number of Pages92
Publishing Year10/24/2012
ISBN978-3659254116
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00