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Marketing Information Systems and Price Change Decision Making

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Marketing is the corner stone of the entrepreneurial society and information systems become the brain of marketing functions. Due to this reason, it is almost impossible to think about marketing without information system. Therefore, the author is interested about the role of Marketing Information Systems (MKIS) in the marketing practices of Ethiopian industries; particularly, on price change decision making processes. This is due to the fact that, price is the most manipulated variable among the marketing mix elements in the Ethiopian Industries.

Product Specifications
SKU :COC17746
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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