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Marketing luxury and fashion through Bollywood


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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Rs. 1,632

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  • Product Description

An increasing number of luxury brands are looking to India with the hope of grabbing a slice of the world's second most populated market. However, these same brands often fail to understand that, because India has a deep-rooted luxury culture of its own, local consumers do not long for foreign brands in the same way as, say, their Chinese counterparts do. As a result, brands focus far too little on creating brand awareness, expecting consumers to fetch a greater amount of brand-related information on their own. With this in mind, this book explores how brands can harness the extraordinary power of Bollywood to effectively communicate new values of luxury and increase brand awareness. By understanding the specificities of product placement and celebrity endorsement in India, brand executives and managers will not only increase the visibility of their brands but also overcome many of the challenges foreign brands face in the sub-continent.

Product Specifications
SKU :COC52882
AuthorMaxime de Techtermann
Number of Pages80
Publishing Year2014-02-04T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00