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MARKETING MANAGEMENT

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This history of culture of temperate fruits in Kashmir is very ancient, about 3000 years old. Kalhana in Rajtarangni makes mention of it in the reign of King Nara (1000 BC). Although Horticulture sector is often seen as being shadow of Agriculture, it has proved to be vital economic activity in Jammu & Kashmir state, contributing significantly to Agriculture GDP. Horticulture sector generates over 1250 crores of rupees annually, besides providing direct and indirect employment to over 25 lakh people. Marketing problems in Jammu & Kashmir and across the country are increasing in day in and day out. The marketing cost have been increasing without matching increase in the net returns, not withstanding inconveniences involved in the complicated marketing system. The marketing problems are bound to get aggrivated in the face of challenges created by W.T.O. Imports of fruits from other countries have already started in India, which has increased the apprehension of competition in price and quality among growers. The hurdle in streamlining the market is the stronghold of wholesale trades in Delhi and other markets, which have vested interest in the trade.

Product Specifications
SKU :COC71145
AuthorManzoor Wani,Dr. G.M Bhat and Wahida Tabasum
LanguageEnglish
BindingPaperback
Number of Pages372
Publishing Year2011-04-14T00:00:00.000
ISBN978-3844325768
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00