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Marketing Mix for Tourism Products


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

Marketing Mix is a combination of very important tools to penetrate, compete, and sustain in a competitive market either it is a product or service. There is always a discussion on the name and number of components of marketing mix. This book throws light on the importance of marketing mix. Also discusses with case studies about the name and number of components of marketing mix especially for tourism products. Finally advocates that the name and number of components of marketing mix can change according to situation and business environment. It would not be a wise decision of an entrepreneur to fix name and number of these components for all the situation and in all the stages of product life cycle.

Product Specifications
SKU :COC64585
AuthorMd Anisur Rahman and S. M. Imamul Haque
Number of Pages52
Publishing Year2013-01-27T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00