Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Marketing Myths

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 3,651

Availability: In stock

 
  • Product Description
 

Choosing a national hero is a delicate endeavor, as heroes define the nation they represent, providing the means to decipher the imaginary of a given culture. Arthur Pendragon and Don Quijote de la Mancha have been marketed as representatives of the British and the Spanish people respectively. A study of their path towards heroedom sheds light on issues of intellectual imperialism, internal and external marketing and how we, humans beings, choose literary symbols to represent us. Whereas the British people have managed to capture the imagination of other cultures and market their myths successfully, Spain has lagged behind. The purpose of this study is to determine why Arthur has triumphed as a national symbol and has been marketed much more successfully than Don Quijote.

Product Specifications
SKU :COC51204
AuthorMaría Odette Canivell Arzú
LanguageEnglish
BindingPaperback
Number of Pages72
Publishing Year2012-01-25T00:00:00.000
ISBN978-3847309628
Edition1 st
Book TypeSociety & social sciences
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00