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Marketing of agricultural produce

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

It is my pleasure to have written this book which I believe will be useful to all the trainers and trainees tackling marketing in general and specifically marketing of agricultural produce. This book has nine chapters depicting a conceptual framework from unknown to known concepts in marketing. The chapters are sequentially arranged such that a chapter covered leads to the beginning of the next chapter. The content is has questions and answers. In order to bring out practical aspects of marketing, this book has incorporated short case studies about real life issues. Reflections and additional reading books are suggested.

Product Specifications
SKU :COC89618
AuthorCaren Ouma
LanguageEnglish
BindingPaperback
Number of Pages228
Publishing Year2013-10-11T00:00:00.000
ISBN9783659377334
Edition1 st
Book TypeAgriculture & farming
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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