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Marketing of Tourism

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Tourism occupies a place of cardinal importance in the Indian Economy. Tourism provides employment to lakhs of people of this country. Further, it generates foreign exchange reserves. India is a place of tourist attraction for its natural beauty and historical monuments. There is great potential of development of tourism in the country. However, on account of ineffective marketing strategies India is not able to attract sufficient foreign tourist. A suitable marketing strategy is required to promote tourism in the country. Rajasthan, the land of forts, places and havelies, is one of the main attractions of tourists, both, foreign as well as domestic. The golden Triangle ( Jaipur-Delhi-Agra ) is a major attraction for foreign tourists. It is,therefore, important to study marketing of tourism in Rajasthan. Thus, in this study as attempt has been made to evaluate product, price, promotion and place strategies relating to tourism in Rajasthan. In the study an effort has also been made to evaluate the satisfaction of foreign and domestic tourists visiting Rajasthan. The ultimate object of the present research is to suggest improvements that can be made in tourism industry in Rajasthan.

Product Specifications
SKU :COC15089
AuthorAnukrati Sharma
LanguageEnglish
BindingPaperback
Number of Pages664
Publishing Year2012-07-11T00:00:00.000
ISBN978-3659270604
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00