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Marketing of two-wheelers in liberalized India


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description

Two-wheeler industry in India has now traveled the change from the seller''s market to the buyer''s market. The issues like the product mix, target segments, technology level and environment have been discussed. Preferences of aspirant male, aspirant female, experienced male and experienced female as regards type of two-wheeler, service agency and rating of 23 factors are discussed. A comparison of quality of service of three types of service providers is made. Approaches for product development are deliberated at length. Simple tools like dyadic models, feature mapping and evaluation criteria for an objective and systematic selection of dealers were formulated. The qualitative futuristic changes likely to take place will be customer based, manufacturer based, dealer based and environment based.

Product Specifications
SKU :COC71234
AuthorMilind Phadtare
Number of Pages124
Publishing Year2011-08-26T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00