An opportunity to apply marketing principles and practices to an organization that works on social service objectives. This book provides a marketing plan for the West Midland Swimming which if implemented properly would result in the successful marketing of its brand. The marketing plan enables improved communication between the organisation and its stakeholders. This project specifically looked at the project of Everyday Swim and provide the marketing plan to ensure the services provided are communicated to the community effectively to cause a culture change towards increased swimming involvement. An effort to make a difference and learn the art of social marketing. Living a healthy and active lifestyle is of immense importance these days. The goal was to promote good health and constructive activities within the community.