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  • Product Description

Marketing is a highly pervasive discipline which tremendously affects business activities. The study is conducted with respect to "Marketing Practice and its Impact on Sales" particularly in light of lottery marketing. Impact of marketing mix elements, that is, product, price, promotion, and distribution in lottery marketing was assessed. The administration offers varieties of lotteries to the market which are issued at different times. The price the administration charges for the different types of products it offers to the market currently is rated to be fair by large number of respondents, but there are respondents who strongly believe the price need to be reduced so as to induce customers to buy it more frequently. Vendors play a crucial role in selling the administration''s products as majority of customers buy lottery being influenced by their approach. Vendors serve as both salesperson and promotional means. Various promotional tools are being employed by the administration so as to communicate the products to the customers. The administration distributes its products mainly through its own branches and agents.

Product Specifications
SKU :COC42854
AuthorAbaineh Degaga
Number of Pages116
Publishing Year2010-08-12T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08 00:00:00