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Marketing Practices and Strategies of Small Scale Industry

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Marketing is one of the most dynamic fields which decides success or failure of the organization. The purpose of marketing is to create a competitive advantage. The marketing firms that keep prices as low as possible outperform those trying to sell more expensive products. Liberalization, Globalization and privatization (LPG) have led to major changes in the functioning of the companies at the national and international level. This LPG era will not be beneficial to all the organization. The growth and prosperity to the country and company is possible with the adoption of new management techniques, scanning of changing business environment and up gradation of technology. These factors are leading to fierce competition among all sized firms globally. Hence, due to increased competition there is need to opt for appropriate strategies in the marketing mix for the success of organization in area of marketing. The book focuses on the marketing strategies of Small Indian firms and impact of liberalization policies with various recommendations to boost the industry.

Product Specifications
SKU :COC15341
AuthorRaj Kumar Gautam
LanguageEnglish
BindingPaperback
Number of Pages312
Publishing Year2012-09-06T00:00:00.000
ISBN978-3659153426
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00