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Marketing Practices in Small and Medium Sized Business of Pakistan

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

The book was written with the intention to unfold the marketing practices experienced in small and medium sized firms with specific focus of restaurant and catering industry. The figure and facts and results mentioned in it, highlighted the significance of marketing practices in SMEs. Unfortunately the SMEs structure is unstable in Pakistan, and need of a concrete and comprehensive structure is required. SMEs are the major chunk of total establishments operating in Pakistan and contribute a significant amount in GDP hence viable policies and practices are essential to improve the performance of this sector and turn it into a most substantial contributor in economic growth. This book identified the determinants of marketing practices and SME performance and provided a guideline for SMEs owners and managers to improve their financial outcomes with the help of effective marketing practices as proposed.

Product Specifications
SKU :COC15157
AuthorArsalan Mujahid Ghouri and Naveed R Khan
LanguageEnglish
BindingPaperback
Number of Pages120
Publishing Year3/20/2012
ISBN978-3848421077
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00