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Marketing Practices of Silk Co-Operative Societies


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  • Product Description

Handloom is a traditional industry, expressing a way of cultured life, a means of livelihood, exposing to the world the artistic grandeur and excellence of imaginative craftsmanship of the Indian weaver is an acknowledged fact. That this industry, the second largest employment provider should not be allowed to die but should be put on healthy track is also an accepted economic goal. "By the intelligence, industry, initiative and drive of the weavers, we are producing the finest cloth which had stood the test of time and it became an exportable commodity. We should not allow the industry to die. If we allow the industry to die, millions of people will die. Therefore this aspect must be studied in all its length and try and see that this handloom weaving industry does not go down the drain but continues to flourish as ever giving employment to millions of families. The present study intends to bring to the focus of the Government the problems experienced by the societies in this regard and the imperative of framing a suitable policy for the marketing strategy to be followed by the societies so that the handloom cooperatives stand on surer grounds.

Product Specifications
SKU :COC14723
AuthorK. Sundar,T. Srinivasan and P. Ashok Kumar
Number of Pages80
Publishing Year1/31/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00
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