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Marketing Professional Services


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description

In recent years, an increasingly competitive landscape in the service industry, transformation in consumer buying behaviour and deregulations in the professional service environment make marketing an increasingly important competitive tool for professional service providers. However, due to the notable status and previous restrictions associated with the profession, many architectural practices are still reluctant to engage in marketing activities to promote their firms. In particular the use of the Internet is deemed to be a less required facet in the application of the marketing mix. The literature suggests that the Internet can increase the opportunity for differentiation within the professional service environment and the trend that more consumers are adopting the Internet as a primary source for information emphasises the importance for professional services to adopt a holistic marketing approach that includes the Internet. This study provides managerial implications by illustrating opportunities for marketing and IT professionals to leverage their skill set onto the professional services industry and potentially engage in mutually beneficial business relationships.

Product Specifications
SKU :COC37267
AuthorLisa K. Grosskurth
Number of Pages240
Publishing Year2010-11-03T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31 00:00:00